Via Mombian this ad for an Argentinian bank features a trans woman whose cis neighbour comes to realise his bigotry and apologises for his past behaviour.
It’s tremendously moving, and groundbreaking for an ad that deals with gender identity. No ‘gotcha’ moment when the transgender character’s biological gender is revealed, no drag costumes, no snarky innuendos.
Good? Bad? Or just another financial services company looking for new customers to help it through the credit crunch?